REAL BASIC is science-driven solutions for your skin and hair that make it incredibly simple and affordable to get extraordinary outcomes. We focus on fewer ingredients in the most effective concentrations and combinations, and we weed out all the unnecessary stuff like synthetics, fillers, additives, and anything that isn’t directly driving results.  

We’re all about established, tried-and-true ingredients that you know and trust—the top guns backed by years of data and research—enhanced by exceptional new breakthroughs chosen by our in-house scientists.